Michigan Broadcasters Serve Michigan Communities

For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.

Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.

One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.


 

Local Michigan Radio & Television Broadcasters

Help Drive the State Economy


Total Economic Impact in Michigan: $33.95 billion

Television $20.14 billion
Radio $13.81 billion

73.60 thousand jobs

Television 43.59 thousand jobs
Radio 30.01 thousand jobs


Number of Commercial Stations
in Michigan:

Television: 40
Radio:330

Direct Economic Impact
in Michigan:

$1.53 billion
9.48 thousand jobs

Economic Impact on Other
Industries in Michigan:

$3.83 billion
$23.65 thousand jobs

Stimulative Effect on Economy
in Michigan:

$28.58 billion
40.47 thousand jobs

The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.

All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters


 

Connecting to Local Communities

  • WLNS, MAB Partner with AG, SOS to Offer Statewide Election Special on October 28

    WLNS-TV (Lansing), in partnership with the MAB, is inviting stations across the state to carry a very important election town hall meeting. “Making It Count: A Voter Information Town Hall” will air Wednesday, October 28 from 7 – 8 p.m. Michigan Attorney General Dana Nessel and Secretary of State Jocelyn Benson will take voter questions… read more

  • WHMI Hosts Congressional Race Debate With 8th District Candidates Slotkin, Junge

    On October 6, Krol Communication’s WHMI-FM (Howell) hosted a debate between Michigan’s 8th District Democratic incumbent Congresswoman Elissa Slotkin of Holly and Republican challenger Paul Junge of Brighton.  The debate was the third and final debate between the candidates. WHMI News Director John King moderated the one-hour broadcast, which was heard live on the station… read more

  • WKZO Airs State District 61 Candidate Debate

    On October 16, Midwest Communication’s WKZO-AM/FM (Kalamazoo) aired a live debate between candidates vying for the Michigan House District 61 seat.  WKZO’s Ken Lanphear and Jeana Gondek moderated the debate between Democratic candidate and Kalamazoo County Commissioner Christine Morse and Republican candidate Bronwyn Haltom, who discussed various issues concerning Michigan residents. Both are campaigning for… read more

  • Beasley Detroit Hosts ‘Solutions Not Slogans’ Zoom Event

    On October 20, Beasley Media Group’s 105.9 KISS-FM (WDMK-FM) On Air Personalities Mason and Angie Star, along with 105.1 The Bounce (WMGC-FM) Morning Show Host Gello and The Detroit Praise Network’s (93.5, 98.3, 99.9) Randi Myles, hosted a zoom conference call with community leaders to discuss ways to encourage listeners residing in Metro Detroit area… read more

  • Townsquare Raises Nearly $95K for Flint’s Hurley Children’s Hospital

    Townsquare Media radio stations in Flint raised $94,915 in its first annual ‘Let’s Make Miracles’ Radiothon for Hurley Children’s Hospital and the Children’s Miracle Network.  The 2-day event was held October 8 and 9. The stations (WCRZ-FM/WFNT-AM/WLCO-AM/WQUS-FM/WRCL-FM/WWBN-FM) were broadcasting from a tent setup outside the Townsquare Media studios and solicited donations from listeners, many which… read more

  • Radio First, Port Huron Police Join Forces for ‘Cops & Jocks Dinner’

    On October 13, Radio First/Liggett Communication’s Port Huron radio stations, together with the Port Huron Police Department, hosted the annual Cops & Jocks Spaghetti Dinner, a fundraiser that supports the local C.A.P.T.U.R.E. program.  And this year’s dinner exceeded all fundraising expectations, according to Port Huron Police Chief Joe Platzer. The final total was announced Wednesday… read more

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